What is Google Analytics and Why Your Business Needs It?

Updated: Sep 21

If you’ve tried different routes with your data collection strategies for your analytics reporting and ads campaigns, you’ve probably heard about GA. In this article, I will talk a little bit about this tool that is commonly used by business and website owners to have a deeper understanding of their customer’s behaviors and how to effectively respond to them.

What is Google Analytics?

Google Analytics is an analytics tool that allows you to track the performance of your website and/or your app. It is a popular choice among individuals who use different Google tools because it integrates with all of Google’s marketing products like Google Search Console, Data Studio, Google AdSense, and Google Ads.

Is Google Analytics Free?

GA has a free and paid version. The paid version is also known as Analytics 360. The free version is perfect for individuals and small to medium-size businesses. Larger enterprises who need more advanced features that are limited and not available in the free version may find the paid version a worthy investment.

Some of the features that are only available in the paid version are advanced funnel reporting, advanced analysis, unlimited data, unsampled reporting, cross-property roll-up reporting, as well as one’s own account manager.

All of these features and more can be accessed with Analytics 360 starting at $150,000 annually, which is billed monthly. And once your website receives more than 1 billion monthly hits, the subscription fee will also increase.

How Does Google Analytics Work?

Google Analytics uses a unique tracking code to gather all of its data. This code is a custom Javascript tracking code that you will install on every page template of your website. This means that if you are only using one template on your site (or every page uses the same header module), then you only need to add the code into that module and it will already be added automatically to every page.

Similarly, if your site is using two or more templates or page types, then you will have to paste the code into the two or three separate header modules. Again, you don’t need to add the code on every page of your website, just on the separate or different types of header modules.

Why is Google Analytics Important for Your Business?

GA can help you make data-driven business decisions, make better ads campaigns, and speed up the growth of your company. Below are just some of the reasons as to why Google Analytics is an essential tool for your business:

· Know Where Your Visitors Came From

Setting up your GA account can help you determine the referral traffic to your website. With GA, you will know whether your site is receiving more mobile traffic, or if your site is receiving traffic from certain sites or social media platforms like Pinterest, Reddit, and so on. You can then use this data to optimize your presence on these platforms to drive even more visitors to your site.

· Know What Your Visitors Are Doing On Your Site

In the behavior tab of your GA dashboard, you can see the actions of your website visitors. By using this report, you can assess the content of your website. You will also know whether or not your visitors are taking the actions that you want them to do.

One key essential of this tab is that it shows you the “Behavior Flow” dashboard. In this section, you can see the path that your visitors take – from their entrance to their exit. You can use this to have a better understanding as to where your target audience usually enters and drops off.

· Keep Track of Your Competition

Google Analytics gives you data to compare the performance of your competitor’s site with your site. You can compare your traffic stats with that of your competitors so you will have a better understanding of whether or not your site is engaging enough to outperform your competition.

· Determine the Content to Focus On

You are pretty much aware that “Content is King,” so we won’t delve further on that. What I want to reiterate is that with Google Analytics, you will know the types of content that are giving your site more traffic, social shares, and engagement, and as such, you can spend more time on creating those types of content. It’s a no-brainer that these types of content meet the taste and the needs of your target audience.

Dive Into the Root Cause of Your Problem with Google Analytics

Google Analytics is more of a problem-solving tool rather than a solution to all of your problems. With GA, you will know if your site’s speed is slow, or if your customers are exiting at a certain page, and so on. Once you know these things, you will be able to craft a solution to solve these problems. That’s how you can make the most of this free analytics tool.

If you think that GA is a bit more technical for you, or if you want to learn more about it, don’t hesitate to contact us or better yet schedule a free consultation so we can discuss your concerns better.

If you liked this article, you might also want to check out the following:

- How to Use Instagram Analytics for Small Business

- How to Install and Use Facebook Pixel?

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