How To Innovate Your Small Business During The Coronavirus Pandemic

Updated: Sep 20

Has your business been affected by the Coronavirus (Covid-19)?

If so, you're not alone; thousands of businesses across the country are being impacted by the coronavirus. The virus has caused statewide “stay at home” orders across the nation, meaning that if your business is deemed non-essential, it must be closed. This, of course, has left many business owners worried about how they are going to run their business and attract new clients while working from home throughout this pandemic.

Here is the good news:

As a small business this leaves you with a unique opportunity.....

If you can collect your client's documents online, collect payments online, and deliver your products and services virtually, you can essentially run your business remotely.

Luckily, all of those tasks can be done with an internet connection.

Another silver lining of the pandemic is that its clear now more than ever it is the importance of digital marketing. Everyone around the US seems to be spending huge portions of their time on their mobile devices and social platforms. If you follow all of the tips below to help you transform your business online you can stay in front of all of these potential customers.

Collecting Documents & Billing

The first step that I would take is to evaluate what I currently have and how I can use my current tools to help me innovate my small business. Most businesses already have a CRM (Customer Relationship Management) tool offering online features allowing you to collect documents online, handle billing, and make payments all within their online tool. I would take a look at what your current software offer and if it doesn’t include online compatibility, now may be a good time to upgrade. If you’re not interested in leaving your service, I have listed a few services that you can set up separately to handle all the necessary tasks below.

SmartVault - It will allow you to collect documents online, use e-signature and integrates with different platforms.

DocuSign - You can always use DocuSign to have clients sign agreements and make payments all within one tool.

Update Your Website

After you have found the solution or solutions to help you take on new clients online, now it's time to make sure your digital storefront aka website is updated. You want to make sure that your website is updated with your current contact information, updates on how your business is handling the virus, and buttons to your new or newly discovered tools. This is a time to reevaluate your website and really think about your website and what it should do.

Update Your Social Networks

Now is a great time to update your social media accounts or create them if you haven’t been using them. Once accounts are updated be sure to post on your platforms and let your followers know that you are now taking clients online and tell them to check out your updated website. I recommend to all of my clients that they post at least twice a day on the important social platforms for their business niche. As a small business, you should be utilizing Linkedin, Facebook, Instagram, Youtube, Tiktok & Twitter. If you need any help or assistance always feel free to hit the chat icon or schedule an appointment to speak with us.

Email Your Current Customers

Let your current customers know of your new updates to your website and updates to your social accounts through an email marketing campaign. It is important that you let them know that you are now taking customers in this new way during the coronavirus pandemic and that you are there to support them in this difficult time. If you don’t have an email marketing tool I have listed a few below to help you get started.


Active Campaign

Constant Contact

Quick Tips To Attract New Clients

  1. Meet with your clients through video chat - I recommend using tools like Zoom or Google Meet

  2. Record the meeting and have your client leave you a testimonial on the recording saying how great your tax preparation services are - How to record Zoom or record Google Hangouts meeting

  3. Create a new section or page on your website called Testimonials and share the testimonials from the recordings on your site

  4. Go to Fiverr or Upwork and hire someone to create an E-Book or PDF to give away for free on your website (tip: make about the coronavirus pandemic)

  5. Create a landing page for the free resource - You can outsource to Fiverr or create yourself using tools like Clickfunnels

  6. Share the free resource in exchange for their email

  7. Run Facebook Ads to your new landing page - Guide to running Facebook Ads

  8. Email the new leads the new free resource and continue to communicate, educate, and entertain your new potential customers to help guide them to purchase your services


If you followed all of the steps listed above you would have innovated your small business to come out stronger on the other side of this coronavirus pandemic. I am sure by now after reading this blog that you realized doing all of these steps can be complicated and very time-consuming. I want you to know that we are always available to help and would love to answer any questions that you may have on how to innovate your business. If you got value from this blog and would like to know when I release the next one sign up below for updates.

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Willingboro, NJ 08046, USA

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