Building a Twitter presence for your business can be daunting, but don’t let it intimidate you without even trying. You’ll never know, once you get the hang of it, you might even want to have full control of what you share on this platform, instead of hiring someone else to do it.
Twitter has become a vital part of any social media marketing campaign today. You’re not close to reaching your marketing goals if you’re out of Twitter. From its inception in March 2006, Twitter has definitely come a long way. Today, it has over 300 million monthly active users and 145 million daily users. And twenty-two percent of adults in the US are on Twitter.
With the growing number of companies getting into Twitter to promote their businesses, it seems like standing out from the crowd is impossible. With all those advertisers, how do you ensure that your voice gets heard through the “noise”?
With Twitter, you’re not just creating an account to get a presence on this platform, you are also producing good impressions to your prospective customers.
Using Twitter for a business is crucial for commerce growth. If Twitter marketing is done right, it could help you widen your online presence and increase website sales. But if not, you’re missing out on a lot of opportunities for your business.
Fret not, today’s blog will talk about how you can build an effective and perfect Twitter company page.
Using Twitter for Businesses
Twitter has a lot to offer. A business Twitter account allows you to represent your business on the platform entirely. It’s also a necessity for any Twitter marketing strategy.
A proper business account will help increase your brand’s visibility by giving you the means to post official brand content on the platform. That content and other activities on Twitter can make your business more noticeable to your potential customers.
A business Twitter account lets you share information easily about your business online. It can be used for business growth and to reach a wider audience. To access those, though, you need to first learn how to set up a business Twitter account.
Set Up Your Twitter Business Profile
The first step you need to do is to set up your business profile completely.
Below are the five essential parts of a Twitter business profile:
Your Twitter handle (@username)
Bio (short description)
Pinned tweet (featured tweet)
Ensure that these elements work cohesively to create an accurate representation of your business.
Your username, or Twitter handle, is your identifier on Twitter. You can create your Twitter handle with 15 characters. You have to make sure that it is easy to remember and distinguishable by your target audience. An example would be @Devinbrea.
You also have to spice up your bio. You have 160 characters to describe your business and include important information. Make it concise but full of information.
Twitter for a business profile wouldn’t be complete without a profile photo. You have to make sure that your profile photo visually represents your business and brand. Setting your brand logo is an obvious choice.
Your header image is right behind your profile picture. It can be used to highlight promotions, events, or news about your business. So you can change it occasionally, especially if you have upcoming events or milestones.
And lastly, there’s the pinned tweet. This is the first tweet people see when they visit your profile. You can either pin a tweet about the latest news on your business or a recent announcement.
Understand Twitter Terminology
To better start your Twitter experience, you need to familiarize yourself with Twitter terminologies. Knowing these terms can properly help you with your business exposure on Twitter. You can also introduce your brand on this platform more effectively with the right use of these terminologies.
Twitter terminologies include:
Direct Messages (DM)
Useful Twitter Tools
If we can all agree with one thing, that would be keeping up with all the posting and updating. As a business owner, posting and engaging with all of your followers across the different social media channels at the same time is an impossible task.
You are for sure not a superhero, nor a robot.
Luckily, you can keep your accounts organized by using third-party tools that can help you manage and schedule your tweets.
Tweetdeck is a free tool with a sleek user interface with customizable columns to help you thoroughly organize your lists, feed updates, and notifications. You can also track hashtags and schedule tweets or even add multiple Twitter accounts to manage.
Hootsuite operates similarly to Tweetdeck, and it also allows you to manage other social media accounts apart from Twitter. It uses tabs for profiles that you integrate into it. Hootsuite offers a free version, and it also has a pro version of the tool around $9.99 a month.
Build a Fanbase
Communicate with your target audience to help you gain a fanbase that can support and drive your business growth. Twitter is a perfect place for building a loyal following due to its various communication tools.
Upon creating a Twitter fanbase, create a unique hashtag that you can use during events and tweets. This hashtag will give you a chance to be discovered quickly by people outside your current circle.
Tweeting creative content using hashtags raises the chances of people noticing you and visitors becoming customers. Use it as often as you can to reach more people.
Make Others Notice You
Make your business noticeable by tweeting gripping content or asking similar brands to retweet you. This will spread the scope of your tweets beyond your followers and create rapid growth.
You can gain customers without following them by merely making your posts shareable and accessible. Twitter users can find you quickly if you take the necessary steps to make your business noticeable.
Tune in to Social Listening
One thing that’s great about Twitter is that it’s not just about speaking but also about listening.
Tuning in to social listening means staying up to date with the conversations, topics, and trends happening on Twitter that’s relevant to your customer’s interests. Social listening helps you to refine your messaging, build loyalty and trust, and address pain points and complaints proactively.
Some of the topics you should pay attention to include:
Relevant trending topics
What’s more important here is how you act after hearing what your target customers need; how you meet the demands of your audience, and how you make sure that you’re always one step ahead of your competitors.
Ready to Build Your Twitter Company Page?
Like any social media, Twitter also plays a significant role in getting your business known on the Internet.
What started as a strictly social networking site where users can share their thoughts has developed into a platform that even businesses can enjoy. With its broad audience base and an array of features, Twitter can effectively help grow your business and reach potential customers.
For a business owner like you, keeping up to date with current trends and events in the world of Twitter can help you look more reliable. It is also important to regularly share valuable content that is engaging and eye-catching that can be retweeted by other users or brands.
If you are ready to rock that perfect Twitter company page, book an appointment with us today. You can also share this blog and leave us your thoughts in the comments section below!
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