If you've recently used TikTok, you're already aware of its limitations- shorter video length. While we agree that being concise is great, but you also don’t want your viewers to miss any detail of your promotions, and there's only so much you can fit into a 15-60 seconds video.
But don't worry, a lot of businesses out there fail in getting the attention of their audience within these video lengths, and that is why using TikTok is an advantage. With the 15-60 seconds short video requirement, you can already get the attention of a lot of people.
If you don’t know how to start your TikTok business account, we are more than willing to give you a hand. Today, here's CF Content's guide on a few effective IGTV marketing strategies to boost your business.
How to Use TikTok for Your Business
It's not the first time that social media shed light on the power of video marketing. We’ve likely seen the ways brands use videos to engage with customers through Instagram TV and stories, Snapchat, Facebook My Day, and a lot more.
With the popularity of TikTok’s shorter video-length, it has proven that a lot of followers and prospect customers are more hooked to it. And if you haven’t started creating video content to promote your brand yet, don’t fret—this is why CFContent is here to help you create an effective brand presence on TikTok.
But before that, let us first understand why you should use TikTok for business.
Why Use TikTok for Business?
TikTok (also known as Douyin in China) has only been in the market since 2016. But despite being new, it is now the 6th most-used app worldwide with about 800 million active users.
Using TikTok for business means opening a lot of possibilities for your brand to grow. Today, video marketing for business is making some noise over the Internet. In this digital era, advertising through video is easy and trendy.
Why? Because people always look for amazing and unique videos to watch on the internet, every day.
This leads us to answer the question as to why should you use TikTok for your Business? To put it in simple terms, it’s because your audience is there. You would want your business to be in the same place where your prospective customers are.
At CFContent, we are not just focusing on creating marketing perspectives for your business but we are also enthusiastic in helping you widen your reach by choosing channels that can give your brand the right exposure.
So for today, let’s start building an effective TikTok business account in five easy steps.
1. Create a TikTok Account
The very first thing you need to do is to create a TikTok account. Since you are using it for a business account, we prefer to use the “PRO” version of the app.
The “TikTok PRO” version allows you to access useful analytics that can be of help in giving you insights into how your content on TikTok is performing. It also helps you create more effective and engaging ideas to promote your business.
Another good thing to remember is to always define your purpose when creating an account. Start asking yourself the following questions:
What do you hope to achieve?
Who is the target audience? Are they on TikTok?
What are you promoting?
How will people find your content?
When you have all these sorted out, the next thing you need to do is to understand how the platform works.
2. Understand the Platform
It’s so easy to say that “We just want to be on TikTok to create marketing videos,” without even really knowing how the platform works.
At CFContent, we take pride in making sure that you are guided with the right strategies and an overview of how you can use your social media channels effectively.
Basically, there are two main pages you can navigate on TikTok. This is the “For You Page” and the “Following Page”. Once you have launched the app and created an account on it, you will be taken directly to the “For You Page” with a feed of trending and related videos.
Now, let’s take a look at these two pages…
For You Page
The “For You Page (FYP)” allows you to see some of the trending videos, as well as the top creators on the channel. Once you have fully updated the app with your location, interests, and other information, your FYP page will start to show you with contents that are relevant to you in terms of locality, and videos that you might find interesting. It can also show you videos that are related to your niche.
If you want to see content and videos from the creators and accounts that you have followed, then this page is where you’ll navigate to. On the other hand, you can also check out the latest trends, hashtags, and dance challenges on the “Discover” page.
3. Post Unique and Relevant Content
An effective way to make sure that you are getting enough views and attention on TikTok is to focus on creating unique content. But before even doing that, you also have to remember to define the type of content you want your followers to watch.
You have to know the different online video marketing content types for you to determine how you can meet your goals. These types of videos include educational videos, inspirational videos, and videos for entertainment.
The type of video that you should use in your content should also be based according to the kind of business you’re in.
Here are a few suggestions you can look into when creating your TikTok videos:
Produce Tutorials and How-to Videos
Creating a video that is informative and valuable to viewers will make your TikTok account popular.
As the saying goes, “Learning never goes out of style.”
Tutorials, DIYs, and how-to videos are some of the videos that you can use as part of your TikTok marketing strategies. When doing this, you need to keep your niche and what your business is all about in mind.
Are there things that you can teach people about your product?
The gist of this is to promote your product by offering practical knowledge to your audience.
Make Behind-the-Scenes (BTS) Videos
One of the most versatile videos that you can use for your TikTok content is behind-the-scenes videos.
This way, you can take more advantage of the generated interest from your first TikTok video to retain and gain more audience. Another thing that you can do is to make use of BTS videos to introduce your brand.
Consequently, your target audience will get to know the people behind the brand, and the things you do. This will show them who you are, establish trust, and show them what exactly it is that you can do for them.
And besides, your followers will appreciate your being authentic by showing your unguarded side and sharing more personal aspects of your business.
Generate Branded Hashtag Challenges
Most of the brands on TikTok say “Oh we can’t do that challenge,” but actually, you can!
A branded hashtag challenge is a great engagement format that encourages the user’s passion for creation and expression. This allows your brand to deliver strong brand awareness plus an engagement that goes far beyond just a simple click— this is when we say that you are opening opportunities for your business on TikTok.
By creating a branded hashtag, you invite your followers and non-followers to participate and create content around your campaign theme. One best thing about TikTok is the user’s natural tendency to create, share, and make it effortlessly go viral.
The next thing you knew, your brand on TikTok is generating more views than you normally do.
4. Advertise on TikTok
Ideally, this is why we’re here— to advertise. So let’s put that in good use.
Like any other social media platform, TikTok also allows you to use paid advertising. There are actually four ways TikTok allows you to do this. These are:
Brand takeovers: These ads appear in the user’s feed right before they see any other user’s content. The contents are linkable to your landing page.
Native Ads: These are particular ads that play between user content. It can be about 9 to 15 seconds long which also includes a button.
Sponsored hashtag challenges: TikTok is everything about #Hashtags. Basically, hashtag challenges appear to be more effective than brand takeovers and native ads. You can pay to sponsor a hashtag challenge and gain a custom banner across the discovery page. This way your hashtag is more visible to a wider audience and reach.
Branded Lenses: You can design a filter that is related to your business, and every time the users create a video, they have the option to use your filter showcasing your brand (depending on your design).
5. TikTok Influencer Partnerships
TikTok is also home to a lot of influencers across the Internet. One good way to easily attract and gain followers is to partner with Influencers on the app.
Influencers today are arousing great interest, not only among their followers but also among marketers. A lot is being said about their effectiveness in marketing.
Influencer marketing is currently one of the most effective methods of achieving your marketing goals. People put trust in recommendations from well-known people on the web.
So where can you get these influencers? To answer that, you just need to remember what they are. Influencers are people with a wide reach online. They typically have a lot of followers or fans on social media. When they publish content, it reaches a huge audience.
Influencers are often divided into the following categories:
Famous people, celebrities – These are media, movie or music stars
Mega influencers – These are people with more than 1M followers/subscribers
Macro influencers – These are people with more than 20k followers/subscribers
Micro influencer – These are people with more than 2k followers/subscribers
You need to remember that not all influencers are effective for your brand. At CFContent, we can help you find the right influencers to ensure that you get the exposure that your brand deserves.
Ready to Build that Perfect TikTok Business Account?
TikTok is today’s most popular social media platform.
Videos have been the most compelling multimedia form today. This is why there have been many brands and companies that don’t only focus on social media marketing. They also make sure that they also set their attention to online video marketing.
This is where TikTok gets in the picture. It’s a great avenue for marketers and business owners to promote creative, unique, and astounding videos that allow them to grow and help with brand awareness.
At CFContent, we help you create and strategize effective TikTok methods that guarantee your brand’s success on the platform. If you want to get started with a perfect TikTok business account today, you can book an appointment with us.
We will help you get started and have your followers go through the roof in no time.