Building the Perfect LinkedIn Business Profile

Updated: Sep 28

LinkedIn might sound new to you, or you might even find it intimidating considering the community that it caters to. If Facebook and Instagram are your primary tools in increasing your reach and in targeting your audience, it’s most likely that you will be uncomfortable at first in penetrating this goldmine of social connections and business prospects.

Nevertheless, once you’ve dipped your foot into it, contributed to and engaged with the community of like-minded entrepreneurs and professionals, your growth will be unstoppable. So at this point, you’ve got to be excited already. There are endless possibilities with having an effective LinkedIn company page.

Why LinkedIn?

Why not? LinkedIn is one of the world’s fastest-growing social media networks with over 610 million members. And as you are reading this article, about 2 people are creating a LinkedIn account every second.

I don’t have to tell you this, but I guess I have to – if you don’t have a LinkedIn business page, then you are missing a lot of opportunities for growth, especially if your company is based in the US where 28% of LinkedIn visitors come from.

Benefits of Creating a LinkedIn Page for Your Business

Compared to other popular social media networks, LinkedIn may not be the default account that you might turn into. However, just considering the momentum that it is experiencing right now, I cannot think of a valid reason for not having one. After all, based on the 2017 Edelman Trust Barometer, 62% of people trust a brand’s social media account and activities within the social channel than their advertising efforts. This time, let’s delve a little deeper into some of the advantages of having a LinkedIn business profile.

Strengthen Your Company’s Credibility

Aside from increasing your brand awareness, LinkedIn can also help you in increasing your trustworthiness and in positioning yourself as an authority in your field. This is made possible with its “recommendations” feature where you can beef up your business profile with testimonials and positive words from your past and present clients, customers, and even your employees.

With the tighter competition nowadays, getting as much social proof as possible is detrimental to one’s long-term success. And as early as 2013, LinkedIn has generated over a billion peer-to-peer endorsements; you can just imagine the exponential growth from this number through the years.

Widen Your Professional Network

It’s a known fact that this platform is primarily used for professional networking; as such this social channel is filled with a diversity of suppliers, distributors, talents, and other key individuals that can play an important role in the advancement of your business.

Increase Your Sales

Whether we admit it or not, the end goal of our efforts is mostly, if not all the time, to generate sales. Needless to say, the two benefits that were mentioned above can help generate quality leads, attract potential clients and customers, and ultimately increase your sales. And of course, you can also share your products and services on your LinkedIn company profile and reach your target audience.

9 Easy Steps in Creating a Compelling LinkedIn Business Page

If you’ve made up your mind to finally create your LinkedIn business profile, but you are somewhat confused about where to start, this guide will help you get started.

1. Create a Company Page

To begin, simply head on to the “Work” tab in the navigation bar. Once you click it, scroll down from the drop-down menu and click on “Create a Company Page.”

2. Choose a Page Type and a Company Size

When you are done with the initial steps, proceed with choosing the right size that represents your business. And once you are done with this, you can start adding your company details.

3. Fill-out Your Company Details

You might be tempted not to complete your profile by skipping on some details that you think are not important. But considering that it won’t take much of your time to add these pertinent details, you might as well just complete your profile because it can help you increase your page views by 30%.

4. Upload Your Company Logo and a Banner Image

Your profile image, which can either be your picture or your company logo, is the first thing that people can see when they pass by your page. So you should definitely make the most out of it by uploading a visually appealing, and appropriate image with the following specifications:

  • 300 x 300 pixels

  • Maximum 8 MB format

  • PNG format

  • Square layout

As for the banner image, you can exercise more creativity with it as it occupies more space into your page and there are no strict rules as to what you can post. You just need to follow these specifications:

  • 1536 x 768 pixels

  • Maximum 8 MB format

  • PNG format

  • Rectangular layout

You can make use of Canva to help you in creating an appealing banner as fast as possible, and just use the custom dimensions option to set the respective pixels for a company logo and a banner image.

5. Optimize Your “About Us” Section

A well-optimized “About Us” section doesn’t need to be wordy. In fact, it can just be a paragraph that is jam-packed with the essential information and relevant keywords to your business. And to give you a better idea, it should not be more than 2,000 characters. Take note, I said 2,000 “characters,” and not “words.”

This section should answer the following six important questions:

  • Who are you?

  • What are the services that you offer?

  • Where is your headquarter based?

  • What are your values?

  • What is the voice of your brand?

  • How can people contact you if they want to learn more about your business?

6. Share Relevant Content and Engage With Your Followers

Creating your LinkedIn profile is just the beginning and it’s not even half of the battle that you need to go through to win and start reaping your harvests. Similar to other social media channels, you need to share status updates, news updates, and other valuable content consistently. And needless to say, you have to engage with your followers.

This might sound like a lot of work because it really is. But just so you know, you don’t have to create all your content from scratch. You can turn into your old blog posts for instance, and share a striking statement from it. However, you need to write a copy that is in context with your audience for this platform.

7. Customize Your Call-to-Action Button

LinkedIn allows you to add a customized CTA button on your company page. You can find it just beside the “Follow” button. To edit it, simply click on the pencil icon and choose the call-to-action that is most relevant to your business. Below are the five CTA options:

  • Contact us

  • Learn more

  • Register

  • Sign up

  • Visit website

8. Tap Your Employees to Increase Engagement

You don’t have to look further. Your employees can be your best brand ambassadors aside from your satisfied clients. Make use of them to help grow your page faster. You can ask them to list your company as an employer with a link to your business page.

They can also be your initial source of engagement on your LinkedIn page during its infancy. But of course, their shares, likes, and comments will still be as valuable as your business profile grows.

9. Ask and Give Out Endorsements

We’ve already talked about this feature a bit earlier, but I believe it deserves to be specified under the crucial steps in making the best LinkedIn business page. Don’t be shy of asking your previous and existing clients for endorsements, as well as your employees and associates.

Doing so can create a ripple of positive effects on your business. And for sure, these people won’t mind giving out endorsements at all if they truly care about your company and if you really helped them in one way or another.

7 of the Best LinkedIn Pages That You Can Check Out

We know how important it is to see what an amazing LinkedIn business profile looks like, and so, I want to share these 7 pages that you can review at your convenience:

7 Best Small Business LinkedIn Profiles

You might say that the companies that were mentioned above are already large enough, and so it’s easier for them to establish a successful LinkedIn business profile. And though that can be true, anyone can be a success story on this platform just like the following profiles from small businesses:

Creating a LinkedIn Company Page is Easy

With all the straightforward information in this article, I am pretty confident that you can set up your business profile at a breeze. If you have more questions and concerns, feel free to reach out to us.

And if you feel that your friends would benefit from this article, I’d appreciate it if you can share it across your social media channels by simply clicking on the social icons below.

Nevertheless, if you find the need to have a thorough discussion about this matter, as well as with other aspects of your digital marketing, don’t hesitate to schedule a 30-minute FREE consultation with me.

Are you still looking for other helpful resources in running your social media accounts and your business during the pandemic? Feel free to check out these articles below:

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