Today’s innovative marketing involves using Facebook to promote one’s business. However, a lot of business owners don’t pay much attention to utilizing their Facebook business page.
For some, it may tend to feel like Facebook is a waste of time. Or perhaps they might be having a hard time keeping up with what to post. I can’t blame them. Honestly, if you don’t have a solid content calendar or content strategy, it is really easy to run out of ideas. And that is also one of the reasons why a lot of Facebook business pages fail.
As Benjamin Franklin said, “If you fail to plan, you are planning to fail.”
Don’t worry, you're not alone. A lot of businesses don’t have a strong presence on Facebook and there are still those who are trying to get started on the right foot, just like you. Believe me, it’s not always about who came in first, it’s who endures the journey and who gives valuable contributions to the community.
And when it comes to marketing, we know that an easy way to be successful in promoting your business for free is on Facebook. That is by using it for what it’s meant for— a social networking platform.
If you can allocate a monthly budget for your Facebook marketing, then, it would be even better. With the 1.49 billion daily active users of Facebook, you can just imagine the number of people that you can reach even with a limited budget. You just need to know how to run an effective ad for your business, which by the way, is one of our specialties.
To help you properly start your business on Facebook, we at CFContent are giving away this comprehensive guide to using Facebook for Business. Together, let’s see what this platform can do for your business.
Facebook for Business: A Step by Step Guide
Setting up Facebook for business does not only allow you to promote your products and services, but it also allows companies to create a community that will strengthen brand awareness.
However, not all businesses are familiar with how Facebook works. That’s why before you set up a Facebook account for your business, you have to be familiar with it first.
Here, we’ll talk about how you can quickly build a perfect and effective Facebook business page with these steps.
1. Set up Your Facebook Account and Page
The first thing to know about a Facebook business account setup is that it’s straightforward and doesn’t cost money. Facebook is a free social media platform. Everyone who has access to the Internet can use it.
That means you can more or less set up a new marketing channel with minimal investment on this platform. And trust me when I say it’s a marketing channel that can pay off later on!
You can’t just create a business page out of nowhere, however. Your Facebook business account setup starts with signing up for a personal account first.
Sign up for an Account
Facebook business account setup starts with signing up for a personal account if you don’t have one, yet because this is the only way you can create a business page after.
To create a Facebook account, go to facebook.com. Fill in the required information after clicking on the “Sign Up” option. You only need to provide a valid email address or a phone number. This is a requirement to confirm or validate your account.
During this step of the Facebook business account set up, it’s best to use your business’s email address if you intend to focus on setting up an account for your business. This will help you find and connect with people subscribed to your emails afterward.
And if you have a website, don't forget to install your Facebook Pixel on it so you can track the performance of your ads in the future.
Create Your Facebook Business Page
You see, a Facebook page has more features than a personal account. Most of its features are vital in marketing a business on this platform.
To start the Facebook business account set up, go to facebook.com/business. Locate “Create a Page” on the upper right corner of your screen. The next page will ask you to choose the type of Facebook page. You can choose between Business/Brand or Community/Public Figure.
When you see the options, be sure to click Business or Brand and give the required information. Use the right category for your business to avoid confusing your potential customers or target audience.
Also, don’t skip any information during the Facebook business account setup. The fields are needed to verify your business.
2. Polish Your Business Page
Polishing your Facebook business page means making it more appropriate for your main goal, which is to be a page that’s suitable for your business.
Set up your Facebook Page to be searchable, clear, and informative. This will help catch interested clients to cling to the bait, which is your Facebook page.
Now, growing your Facebook audience is not an easy task. That’s why you’ll need to set goals to help you keep on track on building your audience.
Without goals and metrics, you won’t know if you're building your audience or showing your potential clients content that they don't want to see. Also, a Facebook page won’t look as professional without a striking profile and cover photo. So take your time on this one.
If you don't have a new logo or Facebook Cover Photo, you can hire the service of a freelancer on Fiverr.com or use a generator like Hatchful to help you design one. We also recommend using your business’ logo as this will represent your brand while using Facebook.
Finish it up by creating a catchy bio & “About” section. We recommend using your own about section on your website as a place to start. A well-written and informative “About” section can get you several interested clients.
Add a Call to Action
The next thing you want is to invite people to be your customer, to learn more about you, and get even more interested in your brand and the services that you offer.
With this being said, you must always add a call to action to your page to guide customers on what they should do next. Luckily, Facebook’s built-in CTA (Call To Action) button makes it easier for businesses and customers to accomplish this crucial step.
The right CTA button will encourage visitors to learn more about your business or to shop, download your app, or book an appointment.
You can create your CTA by clicking the blue box that says +Add a Button. You’ll be given several options to choose from and you might also be asked to select some additional options. Once you’re ready, click “Finish” and your call-to-action button will go live.
3. Determine Your Target Audience
Facebook isn’t just a platform with a massive user base. It also helps businesses gain insights on users by offering free tools on Facebook Business Manager. Thus, this allows businesses to identify their target audience on the platform quickly.
The audience insights tool provides age, location, interests, relevant pages they follow, etc. You can use these essential bits of information to optimize your Facebook posts to resonate with your target audience.
All you need to do is to answer the questions, “Who is my audience?” and “Where does my audience spend time on Facebook?” Afterward, you can look at all the content your audience is engaging with and start to determine the type of relevant content to post on your page.
4. Post Relevant Content
Posting relevant content can help your business to create a positive impression on your followers. Running a Facebook page isn’t just enough; you need to make sure that everything you post and share is relevant and exciting for your audience.
You can do this by sharing educational and entertaining content, or viral trends that can be related to your business. Start by looking at which content works best for your competitor and make it better for your own audience. Your content must be bringing them the most value if they are going to engage with your business.
At CFContent, we help our clients create maximum engagement by understanding what the target audience is for our clients and what type of content will resonate with their loyal customers.
Remember that the most successful Facebook posts are the ones that drive the most people to comment, share, and like.
Improve Brand Awareness
Creating a winning strategy on the platform can help improve brand awareness.
An excellent way to put your content in front of users is to tag other customers/businesses in your Facebook posts. Use tags or create branded hashtags that are made personally by you. Branded hashtags are used strategically. These tags will help you measure the reach and overall success of people who interact with the content.
By reading up to this point, it should be clear by now that the content you need to post must bring value. That means that every post you publish should not revolve around selling a product or service. There needs to be a balance between content that brings value and promotions. Your focus should be on creating the best content for your target audience.
5. Start Making Connections
To promote effectively on Facebook you’ve got to ensure that whatever you share in your feed reaches your viewers and customers. Facebook has built-in tools to help you build an online following.
You can find the “Build Audience” tools in your Page’s Admin Panel menu. You’ll find options to invite both your Facebook friends and email contacts to follow your Page. You can use this option to upload your company’s email contacts and send direct messages to these contacts to ask them to “like” your page.
The more followers you have on your page the more credibility you have on Facebook. We also recommend asking people who have done business with you to follow your page. You can also ask your friends that work at places you want to do business with and people that match your target audience within your friend’s network.
Also, don't forget to click change the name of your URL to a simple page that your followers can quickly type. A good example is facebook.com/cfcontent/.
Ready to Build Your Facebook Business Page?
There is no doubt that as the biggest social media network in the world today, Facebook is one of the best places to put your businesses. What started as a means for users to communicate with each other has become a platform for businesses to build a community with their target users.
In this article, we’ve talked you through some effective ways to build your Facebook business page. Be sure to use them and let us know if you have any questions!
Don’t hesitate to book an appointment with us. We are always just a message away.