Are you frowning over dwindling likes, stagnant number of followers, zero comments, or practically poor engagement on Instagram? Don’t worry, you are not alone, and we are here to guide you out of the seemingly dark and lifeless stage of your social media presence.
Instagram’s algorithm is constantly changing. So, if you want to increase engagement on your personal Instagram account or business account, then you’ve got to adapt to the changes and thrive.
If you are stuck to relying on likes to measure your Instagram engagement rate, and you are from Canada, Australia, Brazil, Ireland, Italy, Japan, or New Zealand, then you are doomed. Some of the people from these countries may not be able to see the number of likes and video views of their posts.
Anything can happen indeed; as such you shouldn’t solely rely on the number of likes your posts have. To measure your business account’s engagement rate, you should also keep track of other equally important metrics – reach, impressions, profile visits, website taps, direction taps, top stories, top posts, and content interaction. To view the data gathered from these metrics, simply click the “Insights” button just under your bio.
What to Post on Instagram to Increase Engagement?
Let’s get down to the gist of this article. Are you excited to learn the proven and tested content ideas that could resuscitate your Instagram marketing efforts? Without further ado, here are 9 things that you can post on your account to boost engagement:
Consistent On-Brand Content
Creating aesthetically pleasing visual content is at the core of Instagram. After all, it started as a platform where users can share square images that are beautifully displayed on one’s account like a digital portfolio. No matter what happens, and no matter what filter is in or out, the fact remains that in order for you to stand out on this platform, your content should be visually appealing.
Moreover, you should also be clear with your message, your vibe, and your style, which are all critical aspects not just of building brand awareness, but of establishing your brand per se. So, the next time you are tempted to use an emoji or share a viral meme, ask yourself if it stays true to your brand.
Dive on the Hottest Trends or Topics
Be always on the look-out for what is trending, and don’t forget to dive into the bandwagon as soon as possible. And based on records, most of the hottest trends are challenges. Some of the popular challenges were the #2017bestnine which raked in over 2 million posts, the #10yearchallenge of December 2019 with over 4 million posts, and the #dollypartonchallenge with almost 500k posts.
And just this August, there’s the #reesewitherspoonchallenge with over 1000 posts during its first month. It’s still flaming hot, so check out how the challenge works and share your version. If the challenge suits your brand, joining these social media trends shows that you are aware of the latest happenings or what is currently selling like pancakes. It wouldn’t hurt to show your brand’s funny side, and your audience will definitely appreciate it.
Use Polls on Your Instagram Stories
Asking your followers’ opinions is an essential practice in social media marketing. And one way of getting valuable results from your audience is by using polls on your stories. By simply asking for their opinion about anything, it makes them feel connected and important.
Besides, you can’t just post and post, and not listen to your market. At the end of the day, you are here for them, so it’s just right to get them involved with your decisions no matter how trivial the issue or topic is.
Share Videos on Your Feed and Stories
Video Source: Instagram
If there is one latest trend that is gaining momentum these days, it’s the use of videos across social networks. And if you are not yet comfortable in taking a video of yourself, then you don’t have to. If you are a fashion designer, you can share a behind-the-scenes video of your fashion photo shoot or you can ask your bride if you can share her bridal march on your feed.
Are you in need of ideas for your first video? According to the latest Instagram statistics, how-to videos are still the most popular form of video content, followed by behind-the-scenes shots, interviews, and news.
Share Infographics, Quotes or Interesting Ideas
Get creative while giving valuable content to your audience. Make use of infographics, quotes, interesting ideas, or trivia to trigger a response from your followers. Resorting into these types of content can also help in building your credibility about a subject and develop a positive connotation to your brand.
Don’t Forget the Hashtags
With over 500 million daily active users, your post on Instagram has the potential to reach a lot of people, but it can also easily get drowned into oblivion. Hence, the use of hashtags is important because it can help you reach your potential market.
One of the ways to find relevant content on Instagram is by putting a certain hashtag on the search bar. You must be receptive enough to know what your target audience might be thinking of if they want to search for something so you can use that keyword in your hashtags.
And as much as possible, utilize the allowed 30 hashtags per post. You don’t need to add all of them in your caption; you can add most of the hashtags in the comments box. Also, make a list of your hashtags, and be sure to add variations in your posts.
Give Time for Giveaways
One of the best ways to get a sudden increase in your engagement and your followers is by throwing a giveaway or by hosting a contest. And in writing your copy for your post, don’t forget to think of a branded hashtag. Doing so can help you locate entrants to your contest easily, and your followers can also check out user-generated content with that hashtag if they want to see what other people are doing.
Add a Geotag
If you have a brick-and-mortar store, geotagging can help create a sense of community among users who take a picture of your place or simply tag your location in their post. Or if you don’t have a physical location, tagging the places you visit can provide your followers with a glimpse of where you capture your amazing photos.
And of course, when you geotag your location, other users can easily find your photos because your post will appear in the “Places” tab and the Explore section, alongside other posts that tagged the same location.
Add Striking Call to Actions (CTAs)
While there are third-party services that you can use to add visible call to action (CTA) buttons on your profile, adding a clear and inviting call to action on your posts would still make a huge difference in your engagement and desired conversions.
Nothing Worth Having Comes Easy
For sure, you’ve come across that line, and no matter how cliché it can be, it’s the truth. Increasing your Instagram engagement takes time; it’s not easy, but it’s worth it. Your work doesn’t stop with sharing valuable content consistently every day. You also need to analyze the data that you gathered and plan your next course of action accordingly.
What are you waiting for? Head on to your account now and implement some of the steps mentioned in this article. As they say, you can read and watch all the tutorials in the world, but without application, you won’t still be able to reach your desired outcomes.