If you are looking forward to reading the inclusion of buying likes and followers to grow your Instagram profile, then sorry to disappoint you because that ain’t going to happen in this article. So, feel free to check out other resources that recommend such acts. Nevertheless, we can guarantee you that what you are about to discover here are proven and tested legitimate Instagram growth hacks for 2020 and beyond.
7 Instagram Marketing Growth Strategies for 2020
We know you are a busy person, and we value your time as much as we value ours. So, we’re going to keep this short, yet jam-packed with valuable information that you can use to grow on Instagram. Let’s dive right in.
1. Take advantage of the followers of brands and influencers in your niche.
This might be an old-time tactic but it always works. It’s simple: make a list of your competitors or brands that are relevant to you, check out their followers, follow them, and engage with them. Chances are if they will be notified that you followed them, or liked their posts, they will most likely check you out, as well.
And if they find your brand interesting or can offer them valuable content, deals, and services, they will also follow you back or engage with your brand. By simply investing time in liking and commenting on the posts of your target audience, you are putting your brand in front of the people who might not just help in increasing your followers, but also your sales.
2. Use hashtags to find and to be found.
If you’ve been using Instagram for a while, you should know by now that hashtags are critical aspects of this social media platform. However, you can’t simply add random words in your captions; you also need to exert a little bit of effort with hashtag research. We are certain that you’ve also invested time and money in doing your keyword research for SEO, so the same thing applies to Instagram.
To find the right hashtags for your niche, think of the search terms that you think your followers would type in the search bar when looking for something. You can also make a list of your top competitors, or brands that you are competing for the same audience. Check their posts with the most number of likes and comments, and find out what hashtags are they using.
If you are still not sure what hashtags to use in your post, you can try a free, yet helpful hashtag generator. As far as the number of hashtags is concerned, you can utilize up to 30 per post. And if you think that adding a lot of keywords in your caption looks spammy, you can also add your hashtags in the comments section.
3. Utilize the various content formats on Instagram.
Image Source: Instagram
Instagram is among the most highly visual social channels, so we couldn’t emphasize enough the need to create content that is striking and aesthetically-pleasing. And as for your content creation strategies, you can exhaust your social media marketing efforts on images, video content, Reels, Live Streams, and Instagram Stories.
4. Work with influencers.
If there is one way to grow your Instagram account the quickest time possible, that would be through influencer marketing. Without a doubt, influencers are all over this platform and they are cashing in sizeable income with their partnerships and paid promotions. It only goes to show that content marketers and business owners are willing to pay premium rates because they know that the strategy works.
Nevertheless, don’t be discouraged to tap influencers that are relevant to your brand; not all of them would demand a high cash incentive. If you can capture the interest of a major influencer and win them over, then go for it. But if not, then don’t make a big fuss over it. And besides, it’s best to target micro-influencers.
Micro-influencers don’t have celebrity status, and they are highly credible in their respective niches. They also have a highly-engaged audience who are within your circle provided that your chosen influencer is relevant to your business. And to give you a hint on how to easily spot them, micro-influencers have followers ranging from 1,000 to 100,000.
5. Throw a contest or a giveaway.
Hosting a contest or a giveaway is not just effective in growing on Instagram, it is also a way to give thanks to your loyal followers. And the same as with choosing an influencer, whatever your incentive is, be sure that it is relevant to your brand. If you decide to give away a phone even if you are a fitness coach, then chances are you will just attract freeloaders, poor leads, and transient followers.
While running your giveaway, you can also encourage user-generated content from your followers together with your branded hashtag in the caption. This way, you are generating more buzz around your name which helps in building brand awareness.
6. Create and share valuable content consistently.
Posting content is crucial, but it’s not enough. You’ve got to have a solid content strategy and consistently schedule at least one post a day during peak hours. You will know the time when your audience is most engaged by looking at your insights. If your account is still new and you don’t have enough data, you can follow the usual best days and times to post: Monday and Thursday; 2 AM, 8-9 AM, and 5 PM.
7. Optimize your profile.
Search engine optimization is not only applicable to websites and blogs. You also need to optimize your profile and your content for search because Google indexes some social media profiles and content. If you want your profile to get crawled by Google, here are some helpful ways that you can implement:
Apply geotagging on your post or whenever appropriate.
Complete your bio: add keywords and a link to your website.
Add keywords to your content.
Encourage your followers to share your content across different channels.
Promote link building.
Engagement is Key
Having more followers may be visually appealing on your stats, and it does help in establishing one’s authority. However, if you are aiming for long-term growth on Instagram and any other social networks, engagement always takes precedence. And the good thing is that the 7 steps listed in this article are not just helpful in increasing your followers, but also in driving your engagement to the roof.
And before we forgot, don’t be a snob. If you can’t reply to a follower’s comment, at least hit “like” or tap the “heart” emoji (as much as possible).