7 Lead Magnet Ideas for Small Service-Based Businesses

Updated: Sep 21

Email marketing remains to be one of the most effective ways to engage with your audience and eventually convert them into paying clients. However, before you can do that, you first need to grow your email list through your lead generation campaigns. And in one way or another, all campaigns that help drive qualified leads are using lead magnets.

What Are Lead Magnets?

Lead Magnets are incentives that business owners and marketers offer to their target audience in exchange for their email address. Some lead magnets also ask other contact information like telephone or mobile number.

And though it might be easier to offer random things that you think are appealing to a lot of people, a good lead magnet should be relevant to your business. Also, an effective lead magnet should solve a problem and show your authority in your field.

In this article, we are going to talk about some lead magnet ideas that could give relevant leads to your business.

7 Lead Magnets for Small Service-Based Businesses

1. Checklist

Although this list is on random order, it’s hard to deny that in reality a checklist or a cheat sheet is one of the most popular lead magnets used in digital marketing. It is well-loved because it provides simple and practical solutions that a business’s target audience faces almost every day.

A lawyer, for example, can create a checklist that could help possible clients how to get ready for a tax audit, things to do before a court date, and so on. Plumbers can create a checklist on how to prepare a home before winter.

Think of the possible concerns that your target market has in mind and how you can help them. To help you figure out these concerns, you can also create a post on social media asking your followers about their common problems that they wouldn’t mind hiring an expert to help them.

2. Gated Content

Gated content is essentially a blog post with a blur-out portion hidden behind your lightbox popup or a form that appears on a certain webpage. And before a web visitor can continue reading the article, he first needs to leave his email address or even other contact details inside the box.

You can use your existing content for this or you can also create another one specifically for this purpose. If you will create a new blog post, make sure that it answers one of the timeliest or most commonly asked questions of your audience. And if you need assistance on how to add the lightbox popup to your blog post, don’t hesitate to send us a message.

3. Educational Lead Magnets

Although this may sound like the first two examples since the end goal is still educating your prospects to help them solve their problems, you can still make a big difference just by adding one twist. And what is that powerful twist? Try to make educational videos, instead.

Let’s face it, there are people who don’t love to read, and even those who love reading will also enjoy watching your videos. And as much as possible, don’t just make a slide presentation. Instead, show yourself and speak to your audience. This won’t just strengthen your authority, but will also add a deeper connection with your prospects.

4. Toolkit

Sharing what tools you use will be greatly appreciated. If an expert will share his guarded secrets on how he does his jobs with great results, it will be accepted with fervor by the people who are under his niche. Plumbers, landscape artists, traditional artists, fashion designers can share what tools they use in their practice.

A toolkit gives your customers a glimpse of your process or behind-the-scenes at how you repair a sink, paint a masterpiece, or create a gown. And aside from helping your customers on how they can equip themselves to succeed, you are also building trust with them and creating a good image.

5. Case Studies

Prospects who are just one step away from availing your services may just need an extra push that will finally wipe away all doubts and hesitations. And that one push can be accomplished through case studies.

Case studies are a compilation of real-life examples or stories from your customers on how you were able to help them solve their problems. These lead magnets can strengthen your social proof and your credibility, while also answering questions your prospects might have in mind.

6. Offer Some Freebies or a Free Sample

Depending on your business, you can offer a free product or service that your market might be interested in. Free trials are common in digital services and tools; why not try it out to your business? Freebies will most probably spike your email list to the roof, but with them also comes the risk of getting freeloaders.

Nevertheless, there are also ways to weed out these people of your list, such as the following:

  • Offer a free product that is relevant to your business, and charge for postage and packaging;

  • Offer a free webinar that your audience might be highly interested in but charge them a small attendance fee.

If you are a start-up, you can offer your free service in exchange for client testimonials. Eventually, you can also compile the stories of your satisfied clients both from your free and paid services to make a case study.

Before we finish this part, if you are not comfortable in giving a free service or product, you might want to offer discount coupons.

7. Free Consultation

You can create a visually-appealing call to action button on your website or even a tab on your header that says, “Free Consultation.” Whether you are running a service-based business catering to the local or international market, you can give your free consultation by calling the direct phone or mobile number of the prospect, or through a call on Skype, WhatsApp, and other tools.

Through the free consultation, you can learn more about the problems of your potential customers and educate them about your services that can help them solve their problems. Giving a free consultation doesn’t only help build your authority, but it can also promote a trusting professional relationship between you and your prospects. Nonetheless, don’t go over the route of selling too hard or being too pushy.

Final Thoughts

Do you need a website to use lead magnets?

Although you can run a lead generation ads campaigns on Facebook, it is still better if you have a website or a funnel. Aside from the list above, you can also add a pop-up or a tab on your site where your website visitors can leave their email address and other contact details if they want to subscribe to your newsletters.

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