7 Instagram Story Ideas to Fuel Your Creativity

Updated: Sep 22




Don’t you just love to share content on your Insta Story, but you are always stuck in a predicament between having lots of ideas and having none. If your concern is that you are always full of creative Instagram story ideas, then, that’s easier to handle – jot them down, organize these ideas, and create a social media calendar.


On the other hand, if you are always struggling to come up with amazing ideas, you can check out what your competitors are doing, list down random things that pop into your mind, and create a calendar. You can also make your Instagram story template using third-party tools like Canva to make content creation easier.


What is Instagram Story?

Stories let users share Instagram photos and videos that disappear after 24 hours, but that doesn’t mean you can only share one story per day on your Instagram app. If it’s your first story for the day, the “+” icon will still appear on your profile photo. In your succeeding Stories, just press and hold the Story icon (Don’t open it) and you will see a pop-up that lets you “Add to Your Story.”


Instagram Stories are a great space to express your creativity, social proof your brand, and be always visible to your followers. While your Instagram feed can help you widen your brand’s reach, your Story is a great avenue to increase your engagement.


If you want your Story to stay evergreen on your account, you can add it to your Story Highlight. You can create as many Highlights as you want, and inside each Highlight, you can add up to 100 photos or videos. And if you add more than 100 clips to your Highlight, it will automatically go to your Archive. If you don’t want to see traces of your old Stories, you are free to turn off your Archive, which is available to you privately.


7 Creative Instagram Story Ideas That You Can Try Today


1. Promote Instagram Posts and Instagram TV Videos



You can use your Instagram Story to promote your latest post and even share your IVTG videos. If you’ll observe it, if you post the same content on your Feed and your Story, the latter gets more views. This is because you can’t really tell what posts your followers see, while you can be sure that your Story followers will see that you have a new post.


2. Promote Products or Services



Utilize your Stories to announce the launching of your new products or services, or promote your current collection. You can also ask your followers for their feedback on a certain product that you’ve released already.


Well, even Kim Kardashian updates her followers with the latest items in her shop. It’s not as if she needs the money badly, but it’s a way for her to connect with her followers like the way sisters and closest friends do.


3. Share About Your Day



If you want to be closer to your audience and make them feel that they are welcome in your account, don’t hesitate to share about your day. You don’t always need to share travel photos; sometimes even just a picture of you drinking your coffee in the morning can rake in a lot of positive reactions already.


4. Create a Shoppable Story


Shoppable Story stickers were released in 2019, allowing business owners to sell their products right from the app and even without the “Swipe Up” option. The sticker is only available to users with a business profile, and the product that you sell should abide by Instagram’s policies.


5. Host or Share About Your Giveaway



Giveaways are always a big hit among followers, especially if you know how to please your followers’ desires. Contests or giveaways are great engagement generators, and when shared or hosted through your Story, you will be overwhelmed with the outcome.

6. Ask Your Followers



Make use of Instagram’s poll stickers that are available to add to your Stories. These stickers are so easy to use, just ask your followers with a question with only two answers to choose from. Asking your followers is a great way to engage with them, while also knowing their sentiments for your product research.


7. Share Behind the Scenes (BTS)



Sharing behind the scenes clips or photos to your followers is a strong, yet easy way to gain their trust and show transparency with your actions. Behind the scenes are also a great way to connect with your followers on a much personal level, which can really pull the heartstrings of your audience.


Go on and Tell Your Story!


Your Instagram Story is a great way to build an authentic and more personal connection with your followers. And there are still a lot of things that you can do on your Stories, but the list in this article can help you kick start your Instagram Story strategy.


Remember that more than 500 million people are using Instagram Stories per day. So, if you are not using it, you are potentially losing a lot of money every day and giving your competitors more chances to steal your audience.

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